Automatically Maintain Desired Positions and Prices

With PPC Pro, you can give each keyword a set position that the program will maintain every time you update your bids. For instance, if you always want to be ranked #3 for the key phrase 'web hosting,' the program will automatically bid and put you in that position each time you run the program. This program can be run manually, once or twice a day, or you can set it on autopilot to update your bids every X (you choose) amount of minutes. Want to maintain a position but afraid the bids will get too high? With PPC Pro, you can set a cap on how high you will let the bids go to maintain your desired position. Once your bid reaches that cap, it will maintain the best position it can for your desired bid price.

Say you have a group of 100 keywords you want to be at the #2 position with a bid cap of $1.00. With PPC Pro, you can set all 100 keywords to the #2 position, with a $1.00 bid cap, in one easy step. This saves you the time of having to individually set the parameters for all 100 keywords. Want to set 50 at #1, 50 at #3, and 50 at #10? No problem. PPC Pro allows you to do so with ease.

Track Visitors From Click to Sale (ROI Tracking)

You can now know exactly which keywords and which search engines are converting to newsletter signups, catalog requests, sales, etc. and adjust your campaigns accordingly.

With PPC Pro's ROI Tracking you can:
Increase revenue and profit by driving more sales with fewer advertising dollars
Save money by spending on only the most effective keywords and campaigns and dropping the ineffective
Track Conversions on a keyword by keyword by search engine basis
Export your Conversion Reports to Excel and customize according to your needs
Manage all of your pay-per-click advertising campaigns in one place
PPC Pro's ROI Tracking tool can track any online advertising efforts including pay-per-click advertising, banner ad campaigns, email marketing, etc.

'SmartBid'

PPC Management created the SmartBid Feature to help you protect yourself while maximizing your dollar. Have you ever been in this situation?

#1--1.01--this is you
#2--1.00
#3--0.77
#4--0.76
#5--0.40

The top two bids are in a 'price war'--creating a huge bid gap in between positions 2 and 3. You want to maintain this #1 position but not at the expense of bidding a ridiculous amount of money compared to the bids below. Why not take advantage of the bid gap and bid 0.78, putting you in the #2 position?

The SmartBid Feature allows you to maintain your desired position (#1 is the case above); but, at the same time, it protects you from these price wars and helps you take advantage of bid gaps. Using the SmartBid Feature, you could have saved 23 cents (1.01-0.78) in the above example. Enable the SmartBid Feature and feel the power of PPC Pro.

'Competition Buster'

With the recent implementation of Overture's 'Auto-Bid' feature, you can use the 'Competition Buster' feature to drive up the bid costs of your competitors while maintaining your desired rank at the lowest cost possible. Below is an example of how this works:

#1--2.00 (paying 1.01)
#2--1.00
#3--0.99 (paying 0.81)
$4--0.80

Now, using the 'Competition Buster' feature, you set your desired position to #2, with a cap of 3.00. Below is the new lineup:

#1--2.00 (now paying 2.00)
#2--2.00--this is you (paying only 1.01)
#3--1.00
#4--0.99 (paying 0.81)
#5--0.80

Your competitor in the #1 position now has to pay $2.00/click. You, on the other hand, only have to pay $1.01/click; and now, your other competitors have to pay $2.01 to leap frog you.

Close Bid Gaps

Bid gaps exist when you are bidding, say, $1.00 on a keyword and the advertiser below you is paying $0.50. With PPC Pro, each time the program is run, it will automatically lower your bid to $0.51--allowing you to maintain your position at the lowest cost possible. That's right, all this is done AUTOMATICALLY!

Schedule Your Bid Updates

Use our 'Bid Scheduler' to use your 24-bid updates at the times you desire. If you want to use all 24 updates during business hours, you can set it up to update every 20 minutes from 9-5. If you want to lower and maintain your bids at 5pm and then reraise and maintain them the next morning at 5am--PPC Pro can do it without you lifting a finger. If you want to update at different times on different days of the week, you can do that too.

Import an Unlimited Amount of Keywords

PPC Pro allows you to import an unlimited amount of keywords straight from your Goto/Overture account--all in one step. This saves you from the time-consuming task of having to add keywords manually, one-by-one. You can also import your keywords from an Excel Spreadsheet.

Manage an Unlimited Number of Accounts

Whether you are an individual with more than one account or an SEO monitoring accounts for numerous clients, PPC Pro has you covered. You can monitor as many accounts as you desire--including merged accounts. SEO's can also store contact information and automatically send reports of current bid positions and changes.

Email Notifications

PPC Pro can send you email notifications when a specific keyword has exceeded its 24-changes-per-day limit. This will alert you to go in to the program and update manually by clicking 'Do All.'

Keyword Research Tool (Proposal Tool)

Using the Keyword Research/Proposal Tool, you can expand your keyword lists and prepare proposals for your clients through the following process:

1. Prepare an preliminary list of keywords in an Excel Spreadsheet
2. Import the keywords into the program
3. Find other related terms
4. Add these new terms to your list
5. See how many times each keyword was searched throughout the Overture network last month
6. Retrieve the current bid prices for each keyword at Overture
7. Export this detailed report into an Excel spreadsheet or HTML document
8. Customize the report
9. Determine estimated monthly costs for the campaign

With the PPC Management Proposal Tool, you can save hours of tedious work.

Security

Many Goto/Overture advertisers have spent months and even years building their lists of keywords and key phrases only to give their lists away to a 3rd party service, who can then pass the lists on to your competitors. By manually entering or automatically importing your own keyword list into PPC Pro, you are the only one who has access to your keyword list--allowing you to stay one step ahead of your competitors.

In addition, most of the 3rd party services require that you give them your Overture username and password. Again, by manually entering this into the user interface of PPC Pro, no one but you will ever have access to your user name and password. You are in complete control.

View and Print reports

View your bid data within the program or in an Excel (or HTML) spreadsheet. This allows you to see where you stand amongst your competitors and helps you improve your bidding strategy. Running on autopilot? PPC Pro enables you to view exactly what actions it has taken while you were away, and lets you copy or print the data for easy reporting. In addition, bid change reports can be emailed directly to you or anyone you desire.

Updates and Upgrades

Every time you open PPC Pro, it will automatically check to see if an updated or upgraded version of the software exists. If a new version does exist, it will automatically update or upgrade your program accordingly. You receive free updates and upgrades for the duration of your subscription period.

Autopilot

Set it on Autopilot, and PPC Pro will do all of the above for you!! You can even hide the program by right clicking on the icon in your system tray and choosing the 'hide' option. Let the program do it all, then check the logs later to see the action.