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I. The Problem
The Internet is a relatively new and
untested information and communication medium. As such, we need to
evaluate, expand, and adapt existing criteria for evaluating
content, as well as develop new techniques.
The Internet is a ubiquitous medium:
aside from questions of affordability, it is very pervasive in both
authorship and audience. A web address is now an international
information and persuasion medium
The Internet can very well be an
unregulated and un-regulatable medium. As such, it is the visitor to
a website who must have both tools and responsibility to discern
quality websites.
II.. Examples of the problem
Have you been to New Hartford, Minnesota?
(Probably only virtually...)
What do you think of the distinguished academic study "Feline
Reactions to Bearded Men" by Catherine Maloney, Fairfield
University, Fairfield, Connecticut, Sarah J. Lichtblau, University
of Illinois, Champaign, Illinois Nadya Karpook,
University of Florida, Gainesville, Florida Carolyn Chou,
University of Pennsylvania, Philadelphia, Pennsylvania, Anthony
Arena-DeRosa, Harvard University, Cambridge, Massachusetts?
III. Eight basic types of website purposes:
- personal with biographic data, often called "vanity pages"
- promotional to sell a product
- "current" to provide extremely up-to-date information, as for
newspapers' sites
- informational to share information on a particular topic or
hobby
- persuasive as propaganda to convert you to particular point of
view
- instructional to teach a unit or course of study;
- registrational to register for courses, information, and/or
products, accumulate a database of, and simplify communication with,
registrants
- entertainment!
IV. Contexts of website evaluation:
header
*
body
*
footer *
navigation
V. Five evaluative guidelines
from the School of Journalism & Library
Science:
Authority Who is
responsible for the page?
What are their qualifications and associations, and can you verify
them?
Check the footer
for name of the web page author, his/her credentials and title,
organizational affiliation. Is the information verifiable?
Currency
Are dates clear when the website was
first created and edited?
Check the footer
for when the website was created, and when last edited.
Check the content
for news items, indications that the site is actively maintained,
acknowledgements/responses to visitors
Coverage
What is the focus of the site?
Are there clear headings to illustrate an outline of the content?
Is the navigation within the website clear?
Check the header
for a clear title and web site description
Check the content
for headings and keywords
Check the navigation
to reflect content outline within the web site
Objectivity Are biases clearly stated? Are affiliations
clear?
Check the content
for statement of purpose,
to determine the type of web site and potential audience
for outside links for information external to the website
for graphics and cues for affiliations
Check the header/footer and URL/domain
(.gov .com .edu)
to determine organizational source of website and how this
reflects on content type
Accuracy
Are sources of information and
factual data listed, and available for cross-checking
Check the content
for accuracy of spelling, grammar, facts(!), and consistency
within website
Check content for a bibliographic
variety of websites (external links), of electronic media
(electronic databases of references, established (print & on-line)
journals, of electronic indexes (ERIC), and of books for
comparative/evaluative purposes
Check external web site rating services
e.g. Britannica
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