Guidelines for Picking a Domain Name Here's a little help in choosing your names wisely. Keep your domain names as simple and as descriptive as possible. Try to describe site content with your domain names if possible. My own domains above are good examples of how to do that. And contrary to popular belief, the hyphen (-) can actually be a GOOD component in a domain name. This week I had a little chat with a fellow you may have heard of, Declan Dunn of activemarketplace.com. He recently experimented with hyphenated domain names to be used as headlines in advertising. An example of his strategy is using the domain: http://www.How-To-Register-A-Long-Domain-Name.com Declan was floored with the results these long hyphenated domain names produced. So pay no attention when a guru advises you against it. How to Find Powerful Domains: If you have some ideas for domain names, you can now simply type the words or ideas into this slick tool, called the Domain Name Twist™ and it will actually suggest a powerful domain name for you based on your business, products or services.